Know your real influencer numbers.

Two tools in one: calculate your true organic CPM and benchmark it against every paid channel — then measure your full influencer ROI with a social-as-revenue lens.

Campaign Inputs

Product COGS (per unit)

All-in manufacturing + packaging cost per unit gifted.

Number of Influencers Gifted

Total creators who received product — assumes 1 unit per influencer.

Creator Fees Paid ($)

Cash paid to creators only. Enter 0 if gifting-only campaign.

Total Impressions Generated

Sum of raw views/plays across all posts — not reach.

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Your CPM lives here.

Enter your campaign data and hit calculate.

Revenue & Spend Inputs

Total Influencer Spend ($)

All-in: creator fees + gifted product COGS + agency fees.

Direct Revenue Attributed ($)

Revenue tracked via promo codes, affiliate links, or last-click.

Social-as-Revenue (Earned Media)

Total Impressions Generated

Raw views/plays across all influencer posts.

Your Paid Media CPM Equivalent ($)

What you'd pay per 1,000 impressions on your primary paid channel (e.g. Meta ~$10, TikTok ~$6).

Post-Purchase Survey Signal

% of Customers Who Say "Social/Influencer" in PPS

From your post-purchase survey "How did you hear about us?" — enter the % attributing to social or influencer.

Total Revenue in Same Period ($)

Your store's total revenue during the campaign window.

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Your true ROI lives here.

Fill in the inputs to see blended influencer return including earned media value.