A woman-owned & operated beauty product brand.

Billion Dollar Beauty

Billion Dollar Beauty is a clean beauty brand.

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The Challenge:

As Billion Dollar Beauty was growing as a brand and going after major retail partnerships like Target, they were in need of UGC to showcase their hallmark product, the beauty box. 

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The Solution:

Aligned Growth activated dozens of TikTok and Instagram creators who opted into a gifted collaboration with the brand to produce user generated content using the product.

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The high-volume approach that we took to outreach allowed us to break into the competitive beauty space and begin new partnerships with MUA, beauty, lifestyle, and fashion creators.

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The collaboration resulted in over 180 TikToks, Instagram posts, and Instagram stories posted from over 46 profiles. This generated $21,317 in media value (calculated at a $10 CPM).