How Divi Used Product Seeding to Drive 4M Impressions in 3 Months

Challenge:
In 2019, lifestyle influencer Dani Austin opened up on YouTube about her struggles with hair loss and wigs. The overwhelming support she received inspired her to create Divi, a line of clean, science-backed hair and scalp products designed to address the root causes of hair issues.

Though Divi quickly gained attention, it faced a common challenge: how could a new beauty brand stand out and generate buzz in an oversaturated market, while building a sustainable, widespread presence across multiple platforms?

‍

‍

Solution
To scale its influencer marketing efforts, Divi partnered with us, Aligned Growth Media (AGM), leveraging our expertise to execute a highly effective and cost-efficient influencer strategy.

AGM connected Divi with over 1,000 carefully selected influencers whose values aligned with the brand. We streamlined outreach and product shipment, allowing the brand to engage with a diverse range of creators in a manageable and efficient way.

AGM implemented processes for seamless content coordination, enabling Divi to easily secure usage rights, collect high-performing content, and amplify it through their marketing channels.

Results
In just three months, Divi saw outstanding results thanks to AGM's approach:

• $1.1M in Earned Media Value (EMV)
• A $9 CPM, dramatically outperforming their initial target of $15.54
• Scaled influencer campaigns sustainably, maintaining cost efficiency while producing high-quality content at scale.

By partnering with AGM, Divi was able to focus on growth while maintaining an exceptional creator experience. This collaboration proved that, when executed strategically, influencer marketing can be a game-changer in the beauty industry—delivering both buzz and measurable results.

‍

‍