Trybe account management for DTC & CPG brands
Aligned Growth sources, briefs and manages creators on Trybe, so you get a steady stream of Meta-ready creator ads and only pay creators when their videos drive sales.
Attributed sales per brand on Trybe
3x the revenue
Trybe platform averages per active brand, agency-supported (161 brands) vs. self-run (1,609 brands), last 90 days. Platform-wide data, not a guarantee of results.
Brands we've built creator programs for
Client love
Brands do well on Trybe
Approved content per brand
339
vs. 113 running it alone
Attributed sales per brand
$71K
vs. $23K running it alone
Attributed orders per brand
1,141
vs. 291 running it alone
Source: Trybe platform data, averages per active brand over the last 90 days, 161 agency-supported brands vs. 1,609 self-run brands. Reflects all Trybe agency partners, not Aligned Growth clients alone.
$100K
in Meta spend scaled behind one piece of creator content we sourced.
“We were able to use that content in an ad that now we’re spending $100,000 on.” Isaac Mertens, Founder
20% increase in ROAS
FabFitFun spent seven figures on Meta and saw a 20% increase in ROAS with AGM-run partnership ads: ads served through influencer handles instead of the brand handle.
How Trybe works
Trybe connects your brand with creators, turns their videos into Meta partnership ads and pays them a commission on the sales they drive. Here’s how a program runs, and where Aligned Growth takes the work off your plate.
Your brand
Creator program
+48 creators
✓ Joined
01
Creators discover your brand on Trybe’s marketplace, join in one tap and start making videos about your product.
With Aligned Growth
We recruit and vet creators already converting on Trybe, then brief them on the hooks working in your category.
24 new submissions
✓ Approve
↻ Revise
✕ Reject
Problem/solution
Unboxing
02
Every video lands in one workspace to approve, send back for revisions or reject, tagged by angle and format.
With Aligned Growth
We review every submission and write the revision notes, so you only see content that’s ready to run.
Partnership ads
✓ Whitelisting on
● Live
✓ Ads built
● Live
✓ Launched to Meta
● Live
03
Approved videos run as partnership ads through the creator’s handle, pushed to your ad account in a few clicks.
With Aligned Growth
We set up whitelisting and load ready-to-test ads into your account, organized by angle for your media buyer.
Creator earnings
● Paid
Attributed sales
$3,240
Orders
62
04
Server-side tracking ties each sale to the exact creator and video, and Trybe pays commissions automatically.
With Aligned Growth
We manage commissions, samples and creator comms, and report which creators and hooks drive revenue.
You focus on the brand. Aligned Growth runs the program day to day.
Aligned Growth runs
Trybe handles
You
A fully remote team that works as an extension of yours, running creator programs for DTC and CPG brands since 2021. You'll work with a dedicated Account Manager and Campaign Manager who oversee your creator operations, from sourcing to launching content in Meta.
8 figures
in revenue driven for our brands
200+
brands served
1B+
impressions generated through influencers

Tell us about your brand. On the call you'll get:
We take on a limited number of Trybe brands at a time.
No. Trybe is free to start, with no seats, contracts or minimums. We set it up with you.
Mostly on commission when their video drives tracked sales, so you're not paying for content that flops. Retainers and bonuses for top performers are optional.
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