NOBL partnered with Aligned Growth to build a high-volume creator engine, generating performance-driven UGC that fueled both paid media and organic growth.
The Challenge
As a modern travel brand, NOBL had a strong product with clear functional and aesthetic appeal, but needed a way to consistently translate that into high-performing content at scale.
The challenge wasn’t just awareness, it was building a repeatable system for content creation that could:
- Fuel paid media with fresh creative
- Maintain strong organic presence
- Showcase product functionality in real-world travel scenarios
The Solution
To solve this, we built a scalable influencer and UGC engine designed to generate both volume and quality of content across a diverse creator base.
Key Tactics
1. High-Volume Micro Creator Seeding (UGC Engine)
We activated a large network of micro influencers to create consistent, authentic content.
- Focused on product exchange partnerships to maximize efficiency
- Generated hundreds of content pieces across formats
- Prioritized creators who could naturally integrate travel into their lifestyle
This created a steady pipeline of performance-ready UGC for paid ads
2. Strategic Macro Creator Seeding
In addition to volume, we layered in select macro creators to drive high-impact content.
- Lower content volume, but higher reach and production quality
- Helped elevate brand perception and storytelling
- Created standout assets for both organic and paid amplification
This balanced scale with premium brand moments
With both groups, we leaned into creators who could feature the brand in real travel environment, to tell the story of how essential these products are to modern travelers.
- Content filmed in airports, planes, and transit moments
- Showcased the product in true use-case scenarios
This reinforced NOBL’s positioning: travel made simple, stylish, and stress-free.
The Results
- $371K EMV
- 2.3M organic impressions
- $7.58 CPM
- 195 creators activated
- 349 pieces of content
- 43.4K engagements
- 39.6K likes
- 3.8K comments
- 19.76% impression rate
Standout Content & Creator Highlights
Some of the most impactful content came from:
- @stephanie_massaker / Pack with Me
Not only did Stephanie show the packability of the NOBL carry-on she also showed it in action at the airport. Giving it a real life example of the perks and convenience of the luggage.
- @juliasartini1 / Feature Callouts
Julia took her content one step further by showing it in action at the airport, while also including feature callouts that make the luggage unique.
- @manuelavargas / IT Girl Travel Upgrade
Through a clean and aesthetic video, Manuela shows the subtle yet desired perks the NOBL carry-on has.
Key Takeaway
Content volume creates optionality, by generating a large pool of content, brands can continuously test, optimize, and scale what performs best in paid media.
Conclusion
By combining high-volume micro creator seeding with intentional macro moments, NOBL built a scalable UGC engine designed for performance in addition to awareness. This campaign reinforces AGM’s belief: content volume is a growth lever. The more high-quality UGC a brand produces, the faster it can test, learn, and scale what actually drives results.