The Whitelisting Success

It seems like every other conversation in DTC this year is about Partnership Ads. For our clients at Aligned Growth, ‘whitelisting’ isn’t just a buzzword. It’s a proven growth lever.

After months of testing, creative iterations, and endless Meta troubleshooting (you know how that goes), the results have been game-changing.

Clients are seeing results like these, due to increased trust and engagement driven by authentic creator voices.

-2x higher CTR on whitelisted / partnership ads
-25% lower CPCs compared to brand-page ads

And not only top-of-funnel metrics, but serious scaling of Meta spend.

So what made the difference?

It isn’t luck. It’s structure, testing volume, and partnership.

From selecting the right creators to building scalable ad frameworks — we’ve turned what used to be a messy experiment into a repeatable, revenue-driving system.

Now, we’ve compiled everything we learned (and are still learning) into our Complete Guide to Influencer Whitelisting, built alongside friends from some of the top DTC brands and agencies.

If you’ve been curious about whitelisting, or if you’ve tried it and felt stuck, this is your roadmap to making it actually work.